Students as customers?

“From the 1980s it became common to talk about students as the university’s ‘customers’. The thinking behind this was based largely on the desire to describe a relationship between autonomous and more or less equal parties, with the students entitled to demand support and performance from lecturers and professors. Academics on the whole have been uncomfortable with this label, in part because it suggests that higher education is a market activity in which a commodity is being bought by (or on behalf of) the students. But if they are not customers, what are they? They are certainly not just pupils under instruction and subject to the lecturer’s control …” (more)

[Ferdinand von Prondzynski, University Blog, 21 September]

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