Court Upholds Ban on Unlicensed Use of College Colors

“Colleges may want to use their school colors to generate additional revenue now that a federal appeals court has upheld a lower court’s decision that the unlicensed use of a college’s colors violates trademark law. The US Court of Appeals for the Fifth Circuit, in New Orleans, considered a case brought against the Smack Apparel Company, of Tampa, Fla., by four institutions — Louisiana State University at Baton Rouge, Ohio State University, and the Universities of Oklahoma and of Southern California — along with the Collegiate Licensing Company. The court ruled last week that Smack’s use of those universities’ colors on its T-shirts could mislead consumers into thinking that the apparel was from the universities …” (more)

[David Shieh, Chronicle, 1 December]

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