Our mission is – well, what?

“During the recent strategic planning exercise in Dublin City University, I did a presentation in which I set out a number of mission statements from a variety of universities. Some of the universities were old – ancient, indeed – some were new, some were teaching-intensive, some research intensive, some were in major cities, some served sparsely population regions. I produced the mission statements, and in a separate order, the names of the universities; I then asked those present to see whether they could correctly link the universities to their missions. And of course they couldn’t – these statements were entirely interchangeable. They all said they wanted their institution to be as good as you could imagine in teaching, research, community engagement and innovation; or some such stuff. Some were able to say this quite snappily, some needed several paragraphs and long words …” (more)

[Ferdinand von Prondzynski, University Blog, 18 January]

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