Selling the Academy Without Selling Out

“Faculty at Canadian universities are rightly concerned about a number of threats to academic quality and integrity, including the growing ranks of contingent faculty, larger class sizes, corporate research sponsorship, grade inflation, and a ‘new managerialism’ on campus. University marketing, however, should not be one of them. For decades now, institutional ‘marketers’ have been among the most dedicated professionals on campus, working in a range of offices from student recruitment, high school liaison, and public affairs, to advancement and alumni relations. These marketers aim to support academic quality and advance the purposes of the institution and its faculty. They seek to raise public awareness and enhance the reputation of the institution, attract more (or more qualified) applicants, and position the institution as worthy of public, corporate, and philanthropic support. Functionally and teleologically, university marketing is a staunch ally of faculty …” (more)

[Ken Steele, Academic Matters, 18 February]

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