Closing the salary gap is the way to give science the wow factor

Ireland“A new campaign is underway in the UK to show people how science benefits their everyday lives and how it is crucial to the economy and to meeting major challenges of our time. Despite all the efforts put into building a public understanding of science, a recent UK poll showed that half the population feels that, in the words of the UK science minister Lord Drayson, ‘science is too clever for them, or elitist in some way’. The new campaign aims to attract more young people into science careers, which continues to be a big problem. To date, public campaigns aimed at attracting young people into science here have presented a fatally incomplete message …” (more)

[William Reville, Irish Times, 9 April]

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