The subtext of the university brochure

UK“Over the past few months shrink-wrapped parcels shaped like a book have regularly been pushed through our letter-box … A visitor from a more austere generation might glance at their high standards of production and design and wonder about their cost and intent. The people in them are always young, usually smiling, and sometimes in kayaks or cafes. The buildings combine the antique with the bracingly new. Everything – everybody – is well lit and very clean. To me, they look like the grandest kind of travel brochure, and that in a way is precisely what they are …” (more)

[Ian Jack, Guardian, 11 July]

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