Luring the foreign student

Australia“The commercials are ludicrous but no-one is really surprised when Foster’s claims people who drink its lager can withstand hurricanes and tame violent tribesmen. The idea that ‘getting some Australian in you’ can move mountains is considered acceptable for a national advertising campaign, despite the fact the drink is brewed in the EU and is not that popular in Australia. When it comes to marketing education, however, a much more sensitive approach is called for …” (more)

[Liz Lightfoot, University World News, 25 October]

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