The Tesco University Library?

UK“‘The Tesco Library’ doesn’t exactly trip off my tongue very easily. Not that I have anything against Tesco. The ‘Cadbury Schweppes Library’ or even ‘The John Lewis Partnership Library’ wouldn’t sound any better. But I’m sure I could get used to it – if it came with a few million pounds to keep the library as great it has always been. This year has been the first time in 25 years working in Cambridge that I have had a suggestion for a library purchase rejected for the sole reason that it was too expensive. And if a Tesco (vel sim) ‘naming opportunity’ would make sure I got the books I needed, I would be happy …” (more)

[A don’s life, 11 November]

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