New College commercial strategy seeks to capitalise on Book of Kells and Trinity ‘Brand’
“Recommendations were put forward for reforming Trinity’s commercial strategy at a meeting of the University Board last December, and included recommendations for the potential development of the sports grounds in Santry and expanded commercial use of the Book of Kells …” (more)
[University Times, 6 March]
Tags: Book of Kells, branding, commercialisation, TCD