Academic blogging is part of a complex online academic attention economy, leading to unprecedented readership

“As academics with a reputation for being successful bloggers, we often get asked with an air of doubt and trepidation: ‘Should I blog?’ Many of our colleagues seem worried that blogging and being active on social media is yet another addition to their already heavy work regime …” (more)

[Inger Mewburn and Pat Thomson, Impact of Social Sciences, 12 December]

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