Institutional Branding (Part 1)

Canada“Branding is one of those things that inspires strong views in higher education. Some fret over the fact that university brands are too similar, others get indignant over the fact that branding is necessary at all, usually using some variation on the rhetorical argument ‘what are we, dishwashing soap?’ …” (more)

[Alex Usher, HESA, 2 June]

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