HealthyUCD and the University as public relations machine

Ireland“The HealthyUCD strategy was launched by UCD HR in March 2016 as both a ‘Health Promotion Strategic Plan’ and a public relations campaign and accompanied by a lot of high-flown and inspiring rhetoric. The objective? Nothing less than to ‘change the mind-set, culture and attitude of our community towards positive and beneficial health promoting structures, practices and policies across the full spectrum of physical, mental, spiritual and emotional wellbeing’ …” (more)

[University Observer, 4 November]

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