University branding needs a radical gear shift

Posted in Fees, access and admissions, Legal issues on November 15th, 2017 by steve

“Earlier this year, I called for the Advertising Standards Authority (ASA) to police universities’ marketing claims much more aggressively. And now it has …” (more)

[Charles Heyman, Wonkhe, 15 November]

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Class warfare: Growing competition between universities is changing student life

Posted in Fees, access and admissions on February 23rd, 2017 by steve

“The style is that of every other vlogger: breathless narration, rapid cuts between scenes, relentless cheer. ‘I really like visiting other universities, because I like to imagine myself in a different life where I’d gone to this one, instead of the one I ended up in’, explains Evan Edinger into a hand-held camera, before attending an open day at SOAS, a London university …” (more)

[The Economist, 23 February]

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Trinity College found in breach of advertising guidelines over online course listing on website

Posted in Fees, access and admissions, Legal issues on February 21st, 2017 by steve

Ireland“Dublin’s Trinity College has been found to be in breach of advertising guidelines over a course listing on its own website. Details on the Trinity College Website for a Masters in Cognitive Psychotherapy provided details of the fees for Years one and two of the course …” (more)

[Brian O’Reilly, Independent, 21 February]

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Three agencies refused to put up this billboard advertisement for Griffith College Dublin

Posted in Fees, access and admissions on September 10th, 2016 by steve

Ireland“In an attempt to attract postgraduate students to their courses, Griffith College designed this advertisement in conjunction with the design agency Atomic, intended to be printed and mounted on a giant billboard …” (more)

[TheJournal.ie, 10 September]

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Students and advertising

Posted in Governance and administration on February 18th, 2016 by steve

Ireland“Sir, – Irish Rail’s student fares advertisement smacks of condescension. One depicts a young man, looking wretched and dirty, pouring water from a kettle into a boot. The other is of a young women, looking equally miserable, eating corn flakes out of a frying pan …” (more)

[Luke Fitzherbert, Irish Times, 18 February]

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College hopes match ad scores with students

Posted in Governance and administration on September 12th, 2013 by steve

“It may have been the end of the road for Trap but University College Cork hopes Tuesday’s soccer clash in Vienna might spark the beginning of some students’ ambitions to study there. In an unusual advertising strategy, the college took out prominent slots on the pitchside electronic advertising boards …” (more)

[Niall Murray, Irish Examiner, 12 September]

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University boosts numbers with ad

Posted in Fees, access and admissions on August 8th, 2013 by steve

“Universities are increasingly turning to advertising to try and bump up student numbers and the tactic seems to be working. Griffith College said it saw a real and marked increase in CAO applications after its January 2013 advertising drive …” (more)

[Sarah McCabe, Independent, 8 August]

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Branded to death

Posted in Governance and administration on July 24th, 2013 by steve

“What if marketing-speak is not glib nonsense, but a poison at the heart of the university? The most abominable monster now threatening the intellectual health and the integrity of pure enquiry as well as conscientious teaching is the language of advertising …” (more)

[Fred Inglis, Times Higher Education, 18 July]

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National College of Ireland ad shows selfishness of modern Ireland

Posted in Fees, access and admissions on August 15th, 2011 by steve

“The National College of Ireland ad running on television turns my stomach. It epitomises the selfishness, self-centredness and greed at the heart of modern Ireland. It involves students all listing what they as individuals want for themselves, with no sense of concern for what they can give, or what the community needs …” (discussion thread)

[Politics.ie, 14 August]

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Lovable Mascot or Evil Psychopath? You Be the Judge

Posted in Life on February 4th, 2010 by steve

“An animated video shown before hockey games at the University of Alaska at Fairbanks shows an apparently deranged polar bear in a fighter jet laying waste to three rival universities and, eventually, the entire planet.” (video)

[Chronicle of Higher Education, 3 February]

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