New College commercial strategy seeks to capitalise on Book of Kells and Trinity ‘Brand’

Posted in Governance and administration on March 6th, 2013 by steve

“Recommendations were put forward for reforming Trinity’s commercial strategy at a meeting of the University Board last December, and included recommendations for the potential development of the sports grounds in Santry and expanded commercial use of the Book of Kells …” (more)

[University Times, 6 March]

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Branding in higher education – just how feasible is distinctiveness?

Posted in Governance and administration on June 19th, 2012 by steve

“In competitive times, universities are being encouraged to create more distinct brand identities. But how compatible is this with the existing measures of excellence? …” (more)

[Eliza Anyangwe, Guardian Professional, 19 June]

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When You Are the Brand

Posted in Research, Teaching on June 1st, 2011 by steve

“One of the most interesting facets of the amalgamation of Tipperary Institute into the Limerick Institute of Technology for me is the realisation that sometimes the profile of the people is as strong as the brand of the institution. In our case, working out of South Tipperary, there’s a Tipperary Institute brand that will fold into one of the schools of LIT …” (more)

[Bernie Goldbach, Inside View, 1 June]

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Who are we?

Posted in Governance and administration on May 19th, 2009 by steve

Ireland“Conversation a few days ago with a visitor, who had stopped at a DCU campus map and looked lost. Me: ‘Can I help you?’ Visitor: ‘Pardon me, is this Dublin College?’ Me: ‘I don’t think there is an institution called Dublin College. This is Dublin City University. Do you know who you are looking for, or what event you are going to?’ …” (more)

[Ferdinand von Prondzynski, University Blog, 19 May]

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