“… A few years later the view began to emerge in the world of business schools that you could not be taken seriously unless you had ‘critical mass’. What exactly that meant was always a bit opaque, but put at its most simple it meant that you needed to have a lot of academics. Business Schools should be able to teach marketing, and human resources, and accounting, and organisational theory, and strategy; and to do all that successfully you needed to have lots and lots of people. And if you were going to have many academics, to pay for them you needed whole armies of students. By the time I took over responsibility for the Business School at the University of Hull in 1996 precise numbers were being applied to this thesis …” (more)
[Ferdinand von Prondzynski, University Blog, 16 March]