Communicating the message

Ireland“As I entered a meeting recently attended by a number of people from different Irish universities the sound of conversation suddenly stopped dead, and I was left wondering why I had had such an effect. It turns out that those present had been commenting, not necessarily positively, about DCU’s apparent obsession with getting itself and its stories into the media. As I had just appeared on television the night before, my arrival prompted a sudden silence. After I had managed to find out what was going on, an old friend of mine who was present suggested to me that the problem was that, in order to be intellectually respectable, universities should avoid trying to communicate in an accessible manner to the general public, as you could not do this without betraying the academic quality of what was being communicated. As one of the smallest Irish universities we have a disproportionate presence in the newspapers and indeed in the broadcast media, and it is true that we make serious efforts to achieve this …” (more)

[Ferdinand von Prondzynski, University Blog, 7 April]

Leave a Reply