“I was in a meeting this week, and maybe I’ve ranted about this before, but the attendees were talking about building a Web site for students and their parents to visit and use continuously from 8th-12th grade to learn more about our university and offerings. I know I probably seemed like the naysayer in the meeting, but I felt it necessary to point out that we are really over-estimating high schoolers and the importance of college if we think they’re going to come onto a college info/planning Web site …” (more)
[The Old College Try: Marketing Higher Ed, 8 January]