Yikes! Attack of the killer viral fruit bats

“It is every university public relations department’s worst nightmare: an internal human resources matter attracts interest online and quickly becomes a viral sensation, resulting in widespread criticism over a matter that the institution is unable to comment on. As the dust settles on the case of Dylan Evans, a lecturer at University College Cork who was accused of sexual harassment after showing a colleague a paper on oral sex among fruit bats, universities are left taking stock of the potential PR pitfalls of the Web 2.0 age …” (more)

[Sarah Cunnane, Times Higher Education, 27 May]

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