Don’t do Strategic planning on tactical timescales

“Most Universities conduct strategic plans with a five year time horizon. This is too short. Most degrees take three or four years (allowing for repeats, long medical degrees, interminable PhDs etc) so five years is a little bit longer than one ‘product cycle’. A car takes, perhaps, a few weeks at most including components. Could you imagine Ford or Toyota having a 3 month strategic planning horizon? …” (more)

[Robert Cosgrave, Tertiary21, 25 June]

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