When You Are the Brand

“One of the most interesting facets of the amalgamation of Tipperary Institute into the Limerick Institute of Technology for me is the realisation that sometimes the profile of the people is as strong as the brand of the institution. In our case, working out of South Tipperary, there’s a Tipperary Institute brand that will fold into one of the schools of LIT …” (more)

[Bernie Goldbach, Inside View, 1 June]

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