“… there is far more opportunity at the college level for the textbook market to shift itself via the uncentralized, independent choices by faculty (to assign books) and students (to purchase hardware). If my students have iPads and I assign an iBooks-authored textbook, the college bookstore would simply be bypassed. No-one would care. Or rather, the people who cared wouldn’t be able to do anything about it. College stores make most of their money from merchandising anyway …” (more)
[Kieran Healy, Crooked Timber, 30 January]
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