Ninth Level Ireland

“In the brave new world of know-biz, universities now issue ‘tone of voice’ marketing-correctness drills to staff charged with handling the ‘brand’. The comms and marketing wonks who write them face a tough challenge: to pander to their institution’s special-snowflake syndrome, while spouting the same commercial cobblers as everyone else …” (more)

[Glen Newey, London Review of Books, 10 April]

This entry was posted on Saturday, April 11th, 2015 at 06:44 and is filed under Governance and administration. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.