College fees, paid work experience, career mentoring: the new face of GAA sponsorship
“Colleges fees paid for players, paid work experience and career mentoring: welcome to the new frontier of club sponsorship in the GAA. Traditionally, a company’s involvement with their local club might have amounted to funding a set of tracksuits or some money. But Dalkey-based Cuala in Dublin has entered into a new era of a ‘partnership’ with the American biotech firm Amgen which involves education and employment opportunities …” (more)
[Carl O’Brien, Irish Times, 1 June]
Tags: GAA, sponsorship