College fees, paid work experience, career mentoring: the new face of GAA sponsorship

Ireland“Colleges fees paid for players, paid work experience and career mentoring: welcome to the new frontier of club sponsorship in the GAA. Traditionally, a company‚Äôs involvement with their local club might have amounted to funding a set of tracksuits or some money. But Dalkey-based Cuala in Dublin has entered into a new era of a ‘partnership’ with the American biotech firm Amgen which involves education and employment opportunities …” (more)

[Carl O’Brien, Irish Times, 1 June]

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