“The journal brand has proven to be the great intangible asset of the scholarly publisher. It signals trust and authority to authors and readers alike. So even as libraries came to license bundles rather than discrete titles and users came to discover and access content through platforms, publishers have worked hard to defend the journal brand and extend it, for example through cascades and author workflow integrations …” (more)
[Danielle Cooper, Oya Y Rieger and Roger C Schonfeldjan, The Scholarly Kitchen, 6 January]