UL rebrand costs reach €172,000

Ireland“The cost of the rebranding of University of Limerick (UL) has now risen to more than €172,000 in the past two years. It comes as UL returned to the black with a surplus of €3.9m amid the Covid-19 closure of the campus, according to new consolidated accounts. The university spent a combined €86,670 on ‘brand refresh’ and ‘brand implementation’ programmes last year. That amount followed a spend of €85,453 on the brand refresh project in 2019 …” (more)

[Gordon Deegan, Irish Examiner, 3 May]

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