UL students react to brand refresh

Posted in Governance and administration on October 25th, 2019 by steve

Ireland“Students at the University of Limerick have been reacting to the new brand refresh. Earlier this week the university launched its first re-brand since 1989 …” (more, video)

[Katie Martin, Limerick Voice, 24 October]

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€100k UL Rebrand Sparks Controversy, With Petition Against ‘Classless’ Logo

Posted in Governance and administration on October 23rd, 2019 by steve

Ireland“Controversy has flared up in the University of Limerick (UL) after the college revealed its new logo amid a rebranding effort that’s costing around €100,000. Students have launched a petition calling on the college to scrap the ‘childish, sloppy, and classless’ redesign and restore the college’s colours of maroon, gold and navy after they were changed to a new forest green and lime green get-up …” (more)

[Ana Bravo, University Times, 22 October]

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University of Limerick unveils €100,000 brand refresh

Posted in Governance and administration on October 22nd, 2019 by steve

Ireland“The University of Limerick has unveiled its first brand refresh since 1989. The refresh includes a reimagining of the logo, and was unveiled on the campus by UL president Dr Des Fitzgerald. The project – which was run through a procurement tender process – has been valued at €100,000 and sought input from over 2,000 staff, students and alumni …” (more)

[Ciara Barry, Limerick Voice, 22 October]

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UL Student Union rebrand sparks controversy

Posted in Governance and administration on August 2nd, 2018 by steve

Ireland“A rebranding of the University of Limerick Students Union has caused widespread outrage among the student body. The change of name to UL Student Life followed a research study conducted by fourth-year business students concluded that the term ‘union’ was responsible for a lack of student engagement with the organisation …” (more)

[Aimee Wells, Limerick Post, 2 August]

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€70,000 branding budget planned for Munster Technological University

Posted in Governance and administration on November 27th, 2017 by steve

Ireland“Cork and Tralee institutes of technology plan to spend part of a €70,000 branding budget to assess if they should change the name of the technological university to be created by their merger. The legislation to formally create a TU sector has yet to be passed, but Cork Institute of Technology (CIT) and Institute of Technology Tralee (ITT) expect to apply next year to create a new entity …” (more)

[Niall Murray, Irish Examiner, 27 November]

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Queen’s defends £300k on new brand identity as watchdog says spend ‘excessive’

Posted in Governance and administration on November 25th, 2017 by steve

“Queen’s University is under fire after spending almost £300,000 on a rebranding exercise. A new ‘brand identity’ was introduced in October to ‘better reflect’ the university and its place in the international marketplace …” (more)

[Cate McCurry and Adrian Rutherford, Belfast Telegraph, 25 November]

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New Munster Technological University to begin enrolling students in 2019

Posted in Governance and administration on November 21st, 2017 by steve

Ireland“Cork Institute of Technology (CIT) and the Institute of Technology Tralee (ITT) expect the first students of a proposed merger between the two institutions will be enrolled in September 2019. The bid for Technological University status that would see a merging of the two institutions is now approaching the final stages of the process, with a stage four submission shortly due to the Higher Education Authority (HEA) …” (more)

[Jess Casey, Evening Echo, 20 November]

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Institutional Branding (2)

Posted in Governance and administration on June 3rd, 2016 by steve

Canada“Yesterday I talked a bit about some basic rules of branding in universities, and why some of the wailing about the similarity of university brands are kind of overdone. The key reason for this is because in fact most universities are competing in a very local market with only a few genuine competitors. So yeah, maybe there are only a half-dozen genuinely unique brand-types out there, but as long as you have fewer than six direct competitors, that’s not necessarily a problem …” (more)

[HESA, 3 June]


Institutional Branding (Part 1)

Posted in Governance and administration on June 3rd, 2016 by steve

Canada“Branding is one of those things that inspires strong views in higher education. Some fret over the fact that university brands are too similar, others get indignant over the fact that branding is necessary at all, usually using some variation on the rhetorical argument ‘what are we, dishwashing soap?’ …” (more)

[Alex Usher, HESA, 2 June]


Warwick students angry at ‘aubergine’ university logo

Posted in Governance and administration on April 25th, 2015 by steve

UK“Over 4,000 students at the University of Warwick have signed a petition calling on the university to halt its rebrand, after its new logo was revealed on Tuesday. Students are concerned that it ‘does not reflect the identity of such a high-class academic institution’ …” (more)

[Natalie Gil, Guardian, 24 April]

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Mind Your Tone

Posted in Governance and administration on April 11th, 2015 by steve

UK“In the brave new world of know-biz, universities now issue ‘tone of voice’ marketing-correctness drills to staff charged with handling the ‘brand’. The comms and marketing wonks who write them face a tough challenge: to pander to their institution’s special-snowflake syndrome, while spouting the same commercial cobblers as everyone else …” (more)

[Glen Newey, London Review of Books, 10 April]

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The changing university logo

Posted in Governance and administration on March 6th, 2015 by steve

UK“They can also invoke real passion and changing logos can cause real controversy as the University of California found out recently when they announced plans to dump their historic crest in favour of the blue and yellow ‘smudge’ …” (more)

[Mark Leach, Wonkhe, 6 March]

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Education (Miscellaneous Provisions) Bill 2014 [Seanad]: Second Stage

Posted in Governance and administration, Legal issues on February 11th, 2015 by steve

IrelandMinister for Education and Skills (Deputy Jan O’Sullivan): I am pleased to bring the Education (Miscellaneous Provisions) Bill 2014 before the House. The main purposes of the Bill are to provide for the authorisation by the Minister of the use of the description ‘university’ by high-quality education providers for specified purposes outside the State …” (more)

[Dáil Éireann, 11 February]

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King’s College London ditches ‘pretentious’ rebrand after student anger

Posted in Governance and administration on January 20th, 2015 by steve

UK“Students had dismissed the proposed new name ‘King’s London’ as ‘pretentious’ and more suitable for a brand of aftershave …” (more)

[Tom Bawden, Independent, 19 January]

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Spot the difference: Do you know which of these is Trinity’s new logo?

Posted in Governance and administration on December 17th, 2014 by steve

Ireland“After many months of deliberation and discussion, Trinity College Dublin has revealed its new logo to the world. The re-branding sees a change from to royal blue-and-gold design to a more modern blue-and-white …” (more)

[TheJournal.ie, 17 December]

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Bible retained in new Trinity logo

Posted in Governance and administration on December 17th, 2014 by steve

Ireland“The clasped bible scrapped from the revised Trinity logo criticised by staff and students in March has been reinstated as part of new visual identity proposals passed by Trinity board members today …” (more)

[Catherine Healy, Trinity News, 17 December]

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Trinity Reveals Revised Visual Identity Logotype

Posted in Governance and administration on December 17th, 2014 by steve

Ireland“Trinity College Dublin today revealed a reworked visual identity, which is the result of months of consultations held in response to an initial controversial rebranding attempt last April. The College Board approved a set of logotypes this afternoon …” (more)

[Edmund Heaphy, University Times, 17 December]

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Brand new brilliant idea. Not.

Posted in Governance and administration on December 17th, 2014 by steve

Ireland“Goodness, here we go again. A few months ago my former university, known throughout the world by everyone as Trinity College Dublin, thought it needed a new name, for reasons that baffled everyone except the consultants …” (more)

[Ferdinand von Prondzynski, University Blog, 17 December]

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King’s London rebrand plan sparks uproar

Posted in Governance and administration on December 16th, 2014 by steve

UK“Students and alumni of King’s College London have reacted with horror after the university announced it will change its name to ‘King’s London’ …” (more)

[Jack Grove, Times Higher Education, 16 December]

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Brands of Nonsense

Posted in Governance and administration on October 31st, 2014 by steve

Australia“A little while ago, the University of Warwick was in the news for all the wrong reasons. Its longstanding legal firm, SGH Martineau, put up a blog post suggesting that universities should take action against ‘insubordinate’ academics with ‘outspoken opinions’ …” (more)

[John Quiggin, Crooked Timber, 31 October]